Marketing Assignment Example | Topics and Well Written Essays - 2500 words

Marketing - Assignment Example The purpose of SWOT analysis is to provide a realistic appraisal of the firm and the environment in which it operates. SWOT provides a basis for the formulation of realistic goals and objectives and strategies for their implementation. Without a SWOT analysis the firm's planning process is fatally flawed. Planning is an information-based activity and, without information planning, quickly degenerates into a political exercise in selling individual biases and preconceptions. Further complicating matters is that if SWOT is not essentially conducted, there is no basis upon which to assess progress toward the accomplishment of goals and objectives; and the accountability upon which managerial control is based also quickly degenerates. There are significant benefits to SWOT. By the identification of the strengths and weaknesses of the organization, strategies can be designed to efficiently allocate the organization's resources, hence increasing overall organizational effectiveness. SWOT c an identify profitable opportunities and high-risk ventures that enhance the firm's effectiveness. Preventive measures can be designed to avoid major environmental threats that may save large amounts of resources that might otherwise be required to correct damage from those environmental threats. ... There are several environments in which a firm functions. These environments are the economic environment, the sociopolitical environment, and the technological environment. Each of these environments has important components and implications for the strategic planning process. The economic environment consists of both factor and product markets considerations. The availability of supporting market structures, intermediate goods, labor, and the price levels within these areas will determine the costs of production for the firm. The product market; its relative competitiveness, whether it is expanding or contracting; and its continued viability will determine the ability of the firm to generate revenues from that market. The case presented here examines the crisis and ongoing problems of Marks & Spencer, one of Britain's best known retail brands that has experienced after many years of unbroken success. The case examines the factors that contributed to perhaps the most serious threat that the company has faced in its over 100-year history and identifies the implications for the company's future public relations strategy. Marks & Spencer (M&S) is one of the UK's largest, best-known retailers and their brand has been synonymous with reliability, value and quality for generations. Marks & Spencer has been viewed as setting the standards that other retailers have striven to match over the years and, until recently, was recognized as one of Britain's best-managed companies with an enviable track record of successful growth and profits. The company has consistently been rated as Britain's 'most favored company' in surveys among business leaders. The name

IPods & the American Teenager Research Paper Example | Topics and Well Written Essays - 1000 words

IPods & the American Teenager - Research Paper Example or nano, this particular product continues to innovate and thus has maintained its supreme position at the helm of the personal listening device field. With bright new flashy skins, as well as a series of interfaces which tie directly into the Apple network, the innovation of the iPod continues and has ensured that this product remains at the forefront of an ever-changing industry. Teenagers are the primary audience for Apple’s strategic marketing campaigns as they are also an important buying demographic unencumbered by major financial obligations. Teenagers are the demographic who may be able to afford to spend $250 on the latest iPod or the accessories associated with the latest personal mp3 player. Because teenagers often have more disposable and non-discretionary income than most other demographic groups, they have been the target audience for the iPod since it was released. Importantly, Apple Computer has added new video capabilities of the iPods. How will this impact th e American teenager? (Levy 44-60). iPods originated as personal listening devices more than eight years ago and there have been many changes associated with this particular product. Apple Computer has always been at the forefront of innovative change in a competitive industry and the iPod remains a product which is continuing to evolve. Through its many endeavors, Apple has successful appealed to a young generation of technically savvy teenagers intent on being in the forefront of fashion, music and technological innovation. Through the introduction of the sleek Apple personal computer to the iPod, iTouch and now the iPhone, Apple has consistently staked a claim for its specific demographic. Apple remains at the forefront of the digital revolution and the latest edition of the iPod is its next natural progression in the increasingly popular hand-held personal music device industry. The decision by Apple Computer to add a new video capability to its iPod will have a variety of

Is the Chinese Renminbi Undervalued Essay Example for Free

Is the Chinese Renminbi Undervalued Essay Since July 2005, first time being revalued after 11 years of fixing at 8.27, Chinese Yuan has been heading towards only one direction – all the way from 8.27 to 6.27. Although Yuan is a highly regulated currency by government, Chinese officials could no longer peg the Yuan as it used to be in a closed economy because WTO had opened up doors for Chinese manufacturers in 2001 to export cheap goods and services to developed countries. With trillions of foreign capital flooding into the country, Yuan has appreciated over 30% over seven years. However, this one-way money flow cannot be sustained. Though it is not sure whether Yuan is at the absolute equilibrium, it is currently neither significantly undervalued nor overvalued. This essay is going to explain why Yuan is modestly priced with analysis in both the fundamentals and money flows. Needs for appreciation in past In theory, two open economies should have equivalent purchasing power – that is, if 10 units of foreign currency can buy something that is valued at 1 unit of domestic currency, the implied equilibrium exchange rate should also be 10(domestic as based money). Otherwise, there is an arbitrage opportunity. We call this Purchase Power Parity. In reality, despite some limitations about this theory, it explains most of the valuation problem in China. Take a look at China’s Balance of Payments over 2003-2010 and it is obvious to observe huge surplus annually in both current and capital financial account, accumulating to a foreign reserve of $3.3 trillion. Reach equilibrium? At the government level, on one hand, it had to increase money base to maintain exchange rate against USD at a gradual appreciation pace. On the other hand, it needs to hold huge foreign assets, primarily in USD, to back up its currency from deprecation in the event of capital outflows. Amid the money inflow, Chinese central bank faced mounting pressure of inflation on local assets. The private sectors are impacted in two ways. Firstly, Chinese residents and companies feel much richer now because higher RMB increases their purchase power of foreign assets. This means more imports and capital account outflows. Secondly, inflation and appreciation means that Chinese products and services are more expensive. And this would lead to less exports. Pew Survey showed that 70% of Chinese people feel financially better off than five years ago, which among the best in the world. In the last a few years, the fact of continues Yuan appreciation, associated with stories about how China is cash rich and how Chinese investors are buying everything they can in the world, raises interesting discussion if Yuan had appreciated enough. There is also a trend that more goods are manufactured in new WTO members such as Nepal and Vietnam that have price advantage over China. Moreover, in the currency forward market, investors have priced in modest depreciation for Yuan in the next 12 months and spot market is no longer moving towards one direction. Data shows†¦ All those various observations reveal the same process that drives RMB exchange rate to an equilibrium level. Recent data also suggests that at current FX level, the rise in trade surplus and capital finance account surplus slowed (see chart below). So does foreign reserve. What does it means? If we apply a popular formula: Capital out flow = Foreign Reserve – FDI – Trade surplus Numbers imply that 62.4 – 128.5 – 145.8 = 211.9 billions has flown out of China in the first three quarters of 2012. Although this estimation still lacks of actual evidence, the scale of growth slowing down in foreign reserve in 2012 is worth attention since it is so large that it is hard to be justified by seasonal adjustment or calculation period discrepancy. This might signal the start of reverse capital flows of Yuan, which means Yuan is no longer undervalued. Ultimately†¦ The answer to Yuan’s valuation problem is complex especially given that it is still mostly controlled by government and there are so many dynamic factors to consider. So far there are some money flows and data support the conclusion that Yuan is no longer significantly undervalued. In the long run, as expectation of Chinese government to allow a fully conversion Yuan is built on, maybe the real answer can only be found out by then.

G4S Is The Biggest Security Company In UK Marketing Essay

G4S Is The Biggest Security Company In UK Marketing Essay 1) Introduction: G4S is not just the biggest security company of the UK,s now it is the one of the biggest company of the world.G4S took strong start in 2007 and organic turnover growth of 7.5% in the first six months of 2007. Nick Buckles, Chief Executive Officer of G4S said in 2007 the firm had a enjoyed a good start to the year with strong performances across all regions and services, despite the waning strength of the US dollar. firm also reported cash flow generation of  £97.7m and profit margins of 6.2%à ¢Ã¢â€š ¬Ã¢â‚¬ ¢ up 0.3% on the same period last year. We hope the strong momentum achieved so far this year to continue into the second half, Buckles said. The first half of 2007 also saw G4S employing 500,000 people for the first time. The company maintained its strong margin performance and good growth record. 2) Mission: Mission of Create awareness about the safe handling of securities and detention of property to our customers and prospective users nationwide, projecting confidence through experience and varied offer of services as a result of our corporate culture of research and development. 3) Vision: Remain one of the leading security solutions and expertise through the delivery of outsourcing services world-class cash management and comprehensive security, focusing on customer needs and investing in recruitment and development of our best people in the industry, we will provide innovative services in each of our businesses. 4) Objective: Our overall goal is to become recognized by the skilled execution and superior services to our customers. This means meet with the specific objectives, which are: Absolute confidence in our employees Permanent customer satisfaction Reasonable profitability of our operations Values: Loyalty Commitment Competitiveness Discipline Responsibility The G4S family is committed to its corporate vision and to be supported through fair, transparent and participatory engagement. Serving in this way we fulfill the duties to our shareholders, employees, family members, providers, state and community. 5) Competitive Landscape Demand often depends on the income of consumers or the profitability of business customers, because many technology products and services are expensive. The profitability of individual companies is driven by their ability to develop and market new products. Large companies often have advantages in access to capital and marketing. Small companies can compete successfully if they have expertise in a particular field of knowledge. The industry is capital-intensive: average annual revenue per worker is more than $300,000. Top G4S plc Competitors Companies Location Prose r Compaà ±Ãƒ ­a de Seguridad, S.A.gu Madrid,  Spain Securitas AB Stockholm,  Sweden UTC Fire Security Farmington,  CT Boca Raton,  FL Richmond,  VA Nashville,  TN Hunt Valley,  MD Boca Raton,  FL Carmel,  IN Solna,  Sweden London,  England Tokyo,  Japan Stakeholders: Customers , employees and their representative , investor, industries bodies Government and legislator and experts are all the stakeholders of g4s and engaged with each other. 6) G4S (PLC) has a total of 4 major shareholders. Together they account for 20.07% of the total shares in issue. Major share holders Amount %Holding Harris associates LP 85,35,700 6.04 Prudential Corporation 71,384,444 5.06 Blackrock Inc 70,570,646 5.00 Legal General group plc 56,54,546 3.97 Direct holder Nick Buckles 1798,467 0.13 Trevor Dighton 1,226,819 0.087 Grahame Gibson 1,206,8542 0.086 Executive Directors Share Holding Nick Buckles 1798,467 (Chief Executive) Trevor Dighton 1,226,819 (Chief Financial Officer) Grahame Gibson 1,206,8542 (Chief Operating Officer) 7) SWOT Analysis: 7.1) Strength: Diversity   is a source of strength for G4S in the UK and Ireland and one that gives us a key competitive advantage.It wants to build an inclusive working environment in which people can thrive and reach their full potential regardless of race, sex, religion or beliefs, disability, marital or civil partnership status, age, sexual orientation, gender identity or expression. Company policies and practices are written to ensure that people understand what is required, the importance of complying and the consequences of not doing so. Company also have a telephone helpline which allows disclosures to be made in confidence. As a security company, with a clear weighting towards traditionally male-dominated occupations, face challenges in driving the diversity and inclusion agenda .Company open up opportunities for people with disabilities and health conditions to work at more than 1,000 sites operated by Trillium and provided with security services by G4S. However, there is still much to be done to raise awareness of the business benefits of diversity, and to implement strategies to harness these benefits. Therefore at the end of 2010, the role of Group Head of Diversity and Talent was created to develop and implement a diversity strategy across G4S globally. 7.2) Weakness: Worlds biggest security company: fell 3.4 per cent in the wake of its full-year results on concerns that organic revenue improvement was slowing. Nick Buckles: eyeing expansion into Brazil EDITORS CHOICE Russia in dogfight for India contract Mar-11 Aerospace and defence deals down Feb-21 Thales paints gloomy picture amid big loss Feb-20 Nick Buckles, chief executive, said that over the coming year the FTSE 100 group would continue to diversify beyond traditional and low-margin manned guarding. He said G4S had increasingly provided clients with technology such as identity management, biometrics and sophisticated digital video monitoring in part because it can help them keep costs down. Pre-tax profits at G4S, which guards nuclear weapons establishments, manages prisons and clears landmines, rose from  £262.7m to  £302.8m in the year to December 31 on sales of  £7.01bn ( £5.93bn). The group benefited from the weakness of sterling and, assuming currencies had been constant, sales improved 7.4 per cent. A relatively strong performance in new markets across Asia, Africa and South America helped offset weakness in continental Europe and North America. Mr Buckles, who expects G4S to spend between  £100m and  £150m on acquisitions this year, said he was eyeing expansion into Brazil. Earnings per share were 14.4p (11.1p). The board recommended a final dividend of 4.16p, giving a total for the year of 7.18p (6.43p). The shares closed down 9.4p at 269.2p. 7.3) Oppurtunity: 24th February 2010: G4S, the worlds leading international security solutions group, has unveiled a promising young Filipino athlete as the newest member of its global sports team, G4S 4teen. After an extensive search Charly Suarez, a talented 21 year-old featherweight boxer from Davao city, has been selected to join the unique sporting initiative and complete the line-up of young sporting hopefuls in G4Ss inspirational programme. World class boxers after G4S recognised qualities and values in the sport that sit close to their own, a comprehensive selection process was run in conjunction with the Filipino Boxing Federation. As a young Olympic sportsman with huge potential, Suarez was selected from a shortlist of young talented boxers as a perfect match for the aspirational sports programme. With an impressive list of achievements already to his name, including a recent Gold medal at the South East Asian Games in Laos, the 21 year-old has demonstrated determination, courage, and tenaci ty in becoming a top amateur boxer in The Philippines characteristics that are integral to the G4S 4teen programme. 7.4) Threat: Retail crime-the threat: Almost one in ten retail employees has committed a crime against their employer in the last 12 months reveals G4S Over 160,000 retail employees have consumed produce without paying for it in the last year. Over 28,000 retail employees have stolen goods when in transit. New research published by G4S Secure Solutions (UK) (G4S) reveals almost one-in-ten (224,000) retail employees have committed a crime against their employer in the last 12 months. The most common crime committed by retail employees was consuming produce without paying for it, with over 160,000 workers secretly stealing food. Over 56,000 retail employees admit to outright theft from their employer in the last 12 months, removing items from a store in which they were working without paying for them. G4S warns that unsecured vehicle loading bays prove an attractive target for retail employees looking to remove goods without permission. Its research shows that over 28,000 retail employees have admitted to stealing goods when in transit to a shop, or between a storage area and the shop floor. The diversion of goods in the supply chain, from the distributor or manufacturer, before they reach the shop floor is a major problem for retailers with significant revenues lost each year as a result of merchandise being stolen. Retailers mitigate against the threat from within and minimises losses from employee shrinkage. Strategy: The underlying focus of G4S strategy is to add value to the core services that it is already provide by taking a greater role not just in specialist security areas, but in total outsourcing of the management of environments where security and safety is key. By this G4S becomes a partner with its customers and takes greater responsibility for managing entire aspects of their business which are not core to them, and where G4S can add value through its security and segment expertise. For example: high-security facility outsourcing   cash cycle management   ATM network management and servicing   risk management and consultancy   prison design and management   offender management programmes. Strategy implementation: Security remains at the core of offer it is an area in which company have extensive expertise across the Group and is fundamental to our service proposition. In recent years, added expertise to businesses in key areas and sectors such as events, risk assessment and consulting, ports, aviation, oil and gas, bid capability and project management skills. This enables to focus on creating customer propositions tailored for specific industry sectors which demonstrate expertise in these areas. At the same time, Company is building relationships at a senior level within our customer organisations which should ultimately gain a larger share of customer commitment and spend on secure outsourcing solutions.

How does homer use suspense to make the story of the ‘Odyssey’ more :: Classics

How does homer use suspense to make the story of the ‘Odyssey’ more exciting in books 13 to 21? To create suspense and tension in the story, Homer uses the aspect of disguise. When Odysseus lands upon the Ireland of Ithika, Athene gives him a disguise so that he will not be recognise by the suitors and killed. The first person he sees when he is on the island is a ‘herdsman of sheep.’ Who is really Athene she is in disguise, Odysseus, thinking she is a herdsman lies to her about whom he is, ‘I have fled, an exile, because I have killed the son of Idomeneus.’ His lie continued and although he lied about who he was it did have some truth in it, for example he says he went to Troy as a henchman, he did actually go to Troy so he’s not lying but he was a hero rather than just a henchman. ‘the goddess grey-eyed Athene, smiled on him and stroked him with her hand.’Athene is please that he lied she feels he showed metis and that it was the right thing to do. ‘yet you never recognized Pallas Athene, daughter of Zeus, the one who is always standing beside you.’ She reveals herself to him she gives him a disguise and advice, and the next person he meets is Eumaois the swine heard.’ There is a lot written about Odysseus and the swine heard I feel that Homer was digressing and intentionally delays Odysseus going home to create tension. Odysseus tells another lie, again to create the tension ‘ I announce my origin is from Crete, a spacious land.’ He does this using metis and to protect himself as he can’t allow anyone to find out whom he really is. The swineheard knows he is lying ‘nor spell me with your lies.’ This again makes the reader feel anxiety, in case he knows whom Odysseus really is. Homer keeps emphasising in the disguise, ‘beggar is better begging his dinner in the city.’ He is referred to as a beggar to really emphasis to the audience that, that is what he comes across as. Another thing that helps build up the tension is of Penelope weaving, as when she finishes she has to marry one of the suitors.’ Sitting back on a chair and turning yarn on a distaff.’ Things like this will appear in the text to make the reader nervous, about the time Odysseus is taking to kill the suitors; the delaying helps keep the tension. ‘The doe has brought her fawns to the lair of a lion.

Darkness Imagery In Macbeth Essay -- essays research papers

Darkness Imagery in William Shakespeare's Macbeth Ambition and evil are the basic elements in William Shakespeare’s Macbeth. Macbeth is a tragedy which was written by Shakespeare in the Elizabethan Era. There was much use of Raphael Holinshed’s Chronicles of England, Scotland, and Ireland as it was necessary for creating the environments and situations in the play. Macbeth takes place mainly in Scotland and is a play about an ambitious thane, named Macbeth, and his wife whose flaws lead to their demise. Since Macbeth is a tragedy, probably nothing else would be as suitable for the play than darkness imagery. Imagery is a very important aspect of literature. Many different types of imagery exist and there is at least one dramatic purpose for each image. By analyzing William Shakespeare's Macbeth, it is evident that darkness imagery is used for three dramatic purposes. Those three purposes are to create atmosphere, to arouse the emotions of the audience and to contribute to the major theme of the play. The darkness imagery in Macbeth contributes to its ominous atmosphere. In the very beginning of the play the three witches are talking and the first witch says, "When shall we three meet again? In thunder, lightning, or in rain?" This is a good example of darkness imagery because when thinking about the crashing thunder, lightning, and rain, thoughts of ominous things are broug...

Chapter notes

A person is in a poor position to say there was an invasion of privacy when personal information is oluntarily placed in public view. 1. In privacy discussions, a frequent question is whether a reasonable person would expect information to be confidential, expectation of privacy. † stated as â€Å"a reasonable 2. For more than 20 years, â€Å"data mining† has been growing and media/Kroger cards have only increased this. a. The goal of a marketing strategist is to place an effective social message in front of the most likely group of â€Å"customers† at possible expense. b.Social media is essential to this end. the least C. Pushback stemming from privacy concerns comes in the form of people not nowing they have given consent or objecting when they discover that information about them they thought was private is, in fact, public. In other words, under the circumstances, they were under the impression they had a reasonable expectation of privacy. EXAMPLE: Suppose Bo b has hemorrhoids, a severe case † and frequently Googles â€Å"hemorrhoid relief† and other, similar terms. Bob may be surprised when he gets an e-mail with a coupon for Preparation H.He might be aghast to discover he has actually put what he has put what he considered to be personal, medical information n the Internet for a marketing company to harvest. And it could go on from there. Suppose Bob applies for a Job as an airline pilot and a background check reveals his medical condition. It's not debilitating, but another applicant who doesn't have hemorrhoids gets the Job. Bob would never know he was discriminated against searches he had initiated. Worse, suppose Bob does not have hemorrhoids, but is a medical student writing a paper?Suppose he's shopping for health insurance and is denied coverage or pays an excessive premium due to a medical condition he doesn't even have? SALIENT POINT: When thinking about privacy, it's also important to consider whether an alleged intrusion was by government or by private interests. Remember that the Constitution's wording is about what government will do and won't do. D. The sequence of cases: Griswold v. Connecticut (1965) Contraception was illegal in Connecticut. Roe v. Wade (1973) Performing an abortion was illegal in Lawrence v. Texas (2003) Homosexual acts were illegal in Texas. 1 .Progressively, the Supreme Court expanded the â€Å"right to be left alone† absent a state interest as first envisioned by Warren and 2. Needless to say, these cases represent a sea change in Brandeis in 1890. American social and legal history. For most of America's history, making people behave â€Å"properly' was deemed a valid role of government. Over the past few decades, we have come to the point that unless government cant state a strong public interest to be achieved, it has to leave us alone. EXAMPLE: In the past few years, the standard response to same-sex marriage legalization has become, â€Å"It doesn't a ffect me. The new public mindset is, â€Å"Who am I to Judge or tell people what is and what isn't an appropriate relationship? † In the ast, society had no problem with this. Too, consider whether the logical extension is whether polygamy, domestic violence or similar behaviors can/should be legalized on the same basis, TEXT NOTE: Only people have a right to privacy. Organizations – businesses, universities, nonprofits – do not. Only people. TEXT NOTE: As we discuss the four area of privacy tort law, note that each has different elements of proof and defenses. Avoid confusing them. II. The four areas of privacy law/torts A.Appropriation of name or likeness for trade purposes AKA Commercial appropriation of a plaintiffs name or likeness. TEXT NOTE: There are two classes of plaintiffs in this tort – the nonfamous and the famous. Distinguishing them is critical to the analysis. For everyday people, damages are based on insult, emotional hurt. For celebritie s, damages are based on the Implied- by circumstances People who voluntarily place information before the public can't protest 1 . Appropriate means take without permission. a. As we have often seen, early on in legal circles, this was considered a problem. b.Starting in Georgia in 1905, an person was awarded not $25,000 when his image was used in a newspaper ad. The d was not based on the person's fame and did not portray him in a negative way, but he was insulted, hurt emotionally, would not have consented. c. Famous people, celebrities, are different in that their images, their fame has commercial value. Putting my name on the packaging for a football wouldn't help sell it. Putting Eli Mannings name instead would be designed to improve sales. The property interest celebrities have in their name in likeness is called right of (1) Because a right of publicity is â€Å"property' it can publicity. e sold or inherited Just like a ring or a car or a iece of furniture. This is why Elvi s and Michael Jackson have made millions more annually since they died than when alive. (2) But for private plaintiffs complaining of commercial appropriation, because damages are based purely on emotion or stress or preference, these interests are not inheritable. If for some reason a picture of your mom † assuming she is not a celebrity † appears on a package of flour after damages. 2. Name or likeness her death, there is no basis to recover a. More often than not, this will be a Jury question (question of fact).How clear was it that the defendant ntended you to be identifiable? EXAMPLE: Suppose a movie is made and there's a real Jerk character named â€Å"Dean Mitchell. † I feel horrified and demeaned, but if the use of the name is purely incidental then too bad for me. No damages. Incidental use. EXAMPLE: Without your knowledge or permission, your picture is taken at an 0. 0. T. stop. Next thing you know, this photo has been enlarged 12 feet tall and is used i n vinyl applied to all 0. 0. T. vehicles. Strangers come up to you on campus and say, â€Å"Hey, Bus Girl† and professors call on you in class as â€Å"bus girl. You have a case for he emotional stress this causes, if any. On the other hand, if the picture is in profile or something and you recognize your image but others do not, then it's not likely you have a basis for a lawsuit. b. In the context of celebrities due to their right of publicity, the analysis is easier. It's usually clear celebritys image for market that a defendant has used the advantage. in Taylor and I claim that speedy service is the basis for using â€Å"Swift. † c. Name or likeness doesn't have to be birth certificate name or front-on photograph. Chapter Notes If 10% of the population of the confederate state would take an oath, they could be readmitted back into the union. Lincoln was radical. Andrew Johnson and Reconstruction plans: wanted to let the southern states rebuild themselves, if they would take an oath of allegiance would be readmitted (not high ranked), restitution of property?did not include slaves. Hand pick governors and create their own governments. They had to revoke the secession ordinance, abolish slavery, and repay some of the war debts.However, the Radical Republicans were against this. South was democratic. Black Codes: any kind of codes used to discriminate against blacks. Beginning of segregation, doesn't specify race or whatever?grandfather clause. Freedman's Bureau: 50 acres and a mule. Wade-Davis Bill: radicals view. Republicans being very angry at Johnny's Ideas. Resistance of wage labor: against the blacks. The point when the blacks were trying to get Jobs, paid less or discriminated or didn't have wage. Wen t around to a lot of dif. Places, subsistence farmers. Thirteenth Amendment Fourteenth Amendment Blacks were citizensFifteenth Amendment gave black citizens the right to vote. = treatment under the law. Radical Republicans Reconstruction was about rebuilding society?totalitarian society. 5 dif. Military districts. SC the last state to be released from this. Radical Reconstruction Johnny's Impeachment not really removed from office. Impeached because he Election of 1868: Grant. Grant was a war hero Run for office and most likely win. Women's suffrage : homestead act. Women that moved out west were more Independent with the farms, were widows b/c their husbands died. More Independent women In the west.Carpetbaggers and scalawags: Carpetbaggers: entrees from the north. SC: southerners who believe in northern stuff. A lot of free open land, start businesses Go down south and get cheap land, some are sympathizers (n) SC: okay with new people moving down, help rebuild economy Black offic eholders: They can win because of gerrymandering (taking a district and shaping it oddly) Black majorities, had the eggbeater clause, make up rules and try to dissuade them from running. Rare because the whites were against it. Sharecropping: south has a lot of land, what happens is the freedman's bureau gives 50 acres of land.Split up land and give It to the people. Blacks turned to land for support: live off of It, subsistence farming, part of land went back to the people that lived there. Nicer way for the masters to get their stuff back. Rise of the UK Klux Klan Nathan Bedford Forest. Starts the ASK. A confederate general who starts it out of (Knights of White Camilla) hate. Anybody that was going to run, they intimidate them. Tried to scare them away, threats, one of the first terrorist groups. Redeemers ex-confederates that wanted to restore the south. Self-government, social standard.